Consultation
EN
RUS

«Networking and Personal Brand» Training

Helping you develop your personal brand by answering the questions: "Who knows YOU?" "Who is YOUR resource in networking?"


We find intangible resources that can make you stand out when communicating with high-flying birds: people who have achieved high achievements in business, sports, politics.


Define the Platform: the basis on which your communication with key people in networking begins.

What

Practical training on developing communication skills in networking and building a personal brand. Turn from the concept of «brand-company» to the concept of «brand-person / brand-product».

Socialization in social networks and offline environment: algorithms and sequences that will help training participants to formulate their "superpowers" and determine the list of resources they will have to find for the implementation of projects of the next level.

For whom

  • Entrepreneurs and self-employed professionals
  • Representatives of creative professions: designers, illustrators, photographers, musicians, DJs
  • Producers of creative teams
  • Bloggers who want to monetize their content and stand out among others
  • Professionals who have decided to increase their value in the industry through expert positioning
  • Professionals at large companies who are developing their careers and understand the need to develop a personal brand
  • HR directors supporting the development of soft skills among employees

Purpose of training

  • Expand your business network of key contacts.
  • Meet people and establish mutually beneficial business relationships with them.
  • Show you how to do it quickly.
  • How to get your inactive network of business contacts back up and running.
  • To use this network on the go, on the move.
  • Learn how to segment your contacts and recall important events (key dates/events/notes) by key contacts of the training participant.
  • Implement a set of touches that will lead to building trusting relationships in your network of contacts.

Program

  • The basics of building a personal brand
  • Why do you need a personal brand?
  • Positioning as a brand persona
  • The formula for building a successful personal brand
  • Basics of personal brand promotion
  • Social roles you use
  • Business card: why do you need it and what should it look like?
  • Proper presentation of your projects: past, present, future in projects
  • Your main target audience: who do you communicate with?
  • How do you communicate? Communication channels
  • Target audience segmentation: additional segments
  • Steps to develop a trusting relationship with your target audience
  • Personal brand audit: what do you have?
  • Social media persona audit.
  • How to rebuild your social media image?
  • Photos, text, publications: content plan as the basis of your publications
  • First impression of you on social networks and in person: how to get the most out of it?
  • Business page: what's the difference between your personal profiles?
  • First communication with you: checklist
  • Tools to work and promote your personal brand
  • How to create and update your media kit
  • Example of a working media kit
  • How to market yourself online?
  • Syndromes
  • How to work with barriers
  • The "tomorrow man" syndrome
  • Imposter syndrome
  • The "quality to a tee" syndrome
  • Personal brand and networking for a new sales strategy
  • How to attract High Flight Birds?
  • How to increase revenue with networking and personal brand?
  • Scandals and intrigue. Rules of behavior of a public person
  • How to put out fires in reputational scandals?
  • Workshop for implementation: checklists and algorithms

AS A RESULT

Training participants who have skills of systematic communication building (development of business relations) and develop personal brand. Skill of project development using other people's resources.

Conducts courses for major companies in Russia and abroad (Google, Microsoft, KPMG, Gazprom Neft, Sberbank, Toyota, Promsvyazbank, MTS, VTB-24, Hogan Lovells).


He is the author of the "Mobile Networking" methodology and training, and the author of the book of the same name.
Leonid Bugaev
leading networking practitioner

We don't theorize. We are engaged in implementing the skill of building a personal brand in networking and preventing barriers in practice.

We pay attention to the training participants' questions and challenges. We help to change.

Teamwork: the strength of the training lies in participants who are willing to change and use networking skills in their work

Steps of work
Where to start?
From the beginning :)
Decide on the goals and objectives you want to get from the training. If you want your employees to learn how to communicate better and better, this training is the best choice)
Inquiry
Contact us (form below).
We will be happy to help with the finalization of your brief: the format of the training, the number of people, what needs to be taken into account in the process - all this can be clarified in dialogue.
Result
Our job: to make sure your employees get the best results. Introduce skills. And start using networking in their work.
Shall we discuss your question?
Leave your details. We will contact you within the next 24 hours with answers and suggestions.
About the Author, Clients & Testimonials
Services for Businesses, Startups & Experts
Education & Training
Other