Consultation
Rus
C-Level Sales
and Networking
Selling Smarter at the Executive Level
  • Sell to new customers
  • Sell to the customers you couldn't reach before
  • CEO, CMO, CFO, CIO, CBDO and other C**: build trust, learn to sell at a new level

Leave a request
C-Level executives — the top decision-makers in a company, including board members and their direct reports.
Objective
Gain direct access to C‑level executives (CEO, CFO, CMO, CIO, CBDO, etc.), build trust, and pitch high-value solutions.
C-Level Sales - sales to the top of the company or "high-flying sales"
Target Audience
  • Sales and key account professionals in tech
  • B2B digital product teams and startups
  • Business owners in service-heavy industries
  • Heads of sales and sales managers
Sales and key account managers
Shorten the communication cycle, learn how to build relationships and sell to the next level
Heads of sales departments
Understand how to effectively build relationships with directors of large companies who are leaders in their verticals.
Business owners with a high service component
Learn how to most effectively utilize the impact of the human factor in the selling phase of a service/agency.
When It's Relevant
  1. Long sales cycles (months to years)
  2. Executive-level involvement required
  3. Multiple stakeholders in buying decisions
  4. Large deal sizes (million-scale budgets)
  5. High trust and customer experience expectations
What You’ll Achieve
  • Reach C‑level prospects with minimal risk
  • Speak the language of executives, not just technical jargon
  • Scale your deals and projects successfully
  • Navigate different stakeholder priorities in corporate and startup environments
  • Master varied communication channels effectively
What will NOT happen
tips like "how to dress for a meeting" or "how to copy the interviewer" and other popular tricks for basic sales trainings
  • Four classes online
    online workshop training.

    3 comprehensive modules closing the entire C-Level, attitude development and closing sales cycle. Last module with finalization of each participant's goals.
  • Personal
    Feedback
    Feedback to each training participant from the program instructors.
  • Personal
    brand
    Personal Brand Regalia.
    We'll put together a set of materials for your employees to help them reach the C-Level from a position of expertise
  • Templates
    and materials
    Templates and methodological materials for using and refining your skills
RESULTS
  • You are able to reach out to C-Level executives and sell complex solutions
  • You can clearly communicate benefits in business language (not technical language)
  • You are able to build relationships in a multi-customer situation within a project
  • Understand how to qualify customers and how to communicate with them in different ways
  • Know the implicit and explicit needs of C-Level customers.
Conducts courses for large companies (Google, Microsoft, KPMG, ByteDance, Gazprom Neft, Toyota, Promsvyazbank, MTS).

Author of the «Mobile Networking» methodology and training, author of the book of the same name.








Leonid Bugaev
Russia's leading networking practitioner
Course Program
Building C‑Level Trust & Negotiation

  • Understand client personality types (Perfectionist, Communicator, Activist, Detail‑oriented)
  • Adapt negotiation and communication strategies
  • Move from small talk to business dialogue
  • Overcome deadlocks and manage stakeholder agreements

Networking to Close Major Deals

  • Avoid typical service‑sales pitfalls; map deal complexity
  • Create and leverage a C‑level contact pyramid
  • Use trust as the foundation for complex deals
  • Apply the “90‑Second Rule” and the “Rule of the Third Gentleman”
  • Build hubs and bridges in your network
  • Choose the best communication channels and influence strategies

Personal Branding & Templates
  • Receive expert feedback from instructors
  • Develop personal brand assets for C‑level engagement
  • Get ready‑to‑use communication templates and guidelines

Final Goal Alignment
  • Consolidate learning by refining your personal sales and networking goals
  • Practice tailored executive-level role plays and receive final feedback
It was awesome! I've been working in advertising and communications for quite a long time, but I would like to say thank you to Leonid Bugaev for the course "C-Level Sales and Networking".

Curious to learn new things for myself. There is a lot written about reaching out to decision makers, but Leonid managed to structure the solution into concrete steps with examples and cases.

The course involves both practical assignments and working on yourself in terms of perceiving the approach.
It is not about hardened "sales scripts", but about the approach to communication and building long-term relationships with top executives from real companies. The result of the course for me was the realization that I really do everything as it should be done!
For newbies and newbies, this is a solid ground for transitioning into relationships with complex clients. The key is to learn how to use it competently.
Gennady Zhukov
Senior Business Development,
Great Advertising Group
Proven Track Record

Trusted by KPMG, ByteDance, Toyota, MTS and more
Our clients
Get in touch
About the Author, Clients & Testimonials
Services for Businesses, Startups & Experts
Education & Training
Other