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Networking and Soft-Skills
Networking by Email
How to write a message to a “High-Flyer” and actually get a response?
Reaching out to an influential person you’ve never met before can be intimidating. One right move, however, can open doors to meaningful collaboration. Here are practical tips for writing an email that gets noticed.
1. Think About the Value You Bring
Before you write, define the value your offer or collaboration can bring to the recipient. Busy people tend to pay attention to messages that clearly state what’s in it for them.
Example:
"I noticed you're actively expanding your presence in [real estate speaking engagements]. I’ve had success working with [producers of a major real estate conference], which might be of interest to you."
Example:
"I noticed you're actively expanding your presence in [real estate speaking engagements]. I’ve had success working with [producers of a major real estate conference], which might be of interest to you."
2. Find a Mutual Connection. Ask for an Introduction
Ideally, someone in your shared network can introduce you. A personal referral greatly increases the chance your message will be read — and taken seriously.
Tip:
Identify a mutual contact and ask them to introduce you. It’s easier than it sounds.
Tip:
Identify a mutual contact and ask them to introduce you. It’s easier than it sounds.
3. Be Brief. Get to the Point.
The higher the status of the person, the shorter your message should be. You have 2–3 sentences to capture attention.
Start with gratitude or a quick reference to something specific related to the person — a shared project, company, or acquaintance.
Explain the core purpose of your message in 1–4 sentences. Skip long introductions or excessive context. Get to the point!
Example:
"Hello John,
Your talk at [event] made a strong impression on me. I work in [short description], and I see an opportunity to [explain the value you can bring]."
Start with gratitude or a quick reference to something specific related to the person — a shared project, company, or acquaintance.
Explain the core purpose of your message in 1–4 sentences. Skip long introductions or excessive context. Get to the point!
Example:
"Hello John,
Your talk at [event] made a strong impression on me. I work in [short description], and I see an opportunity to [explain the value you can bring]."
4. Give Details — But Not Too Many
If your offer needs explanation, include it after the core message. Never start with a long backstory.
Attach links to a deck, case study, portfolio, or relevant project. If the person is interested, they’ll dig deeper. Make it easy to open and view — no ZIPs or password-protected files, please. Use cloud storage that's reliable and accessible (especially considering VPNs or firewalls in corporate/government environments).
Attach links to a deck, case study, portfolio, or relevant project. If the person is interested, they’ll dig deeper. Make it easy to open and view — no ZIPs or password-protected files, please. Use cloud storage that's reliable and accessible (especially considering VPNs or firewalls in corporate/government environments).
5. Be Clear About What You’re Asking
If you expect an action from the recipient — make it explicit: a meeting, a call, a referral, etc. Clear requests make it easier for the recipient to respond.
Example:
"If it’s convenient for you, I’d be happy to meet next week or discuss the details by phone."
Example:
"If it’s convenient for you, I’d be happy to meet next week or discuss the details by phone."
6. Follow Up — Politely
Show that you understand they’re busy, but that you’re willing to return to the conversation later. This signals your persistence without being pushy.
Example:
"If now isn’t a good time to discuss this, I’ll follow up again in a few days. Thank you in advance for your time."
Example:
"If now isn’t a good time to discuss this, I’ll follow up again in a few days. Thank you in advance for your time."
7. Formatting, Review, and Send
Before sending:
Break your email into short paragraphs — make it easy to read.
Bold key ideas.
Check for grammar and spelling mistakes.
If the message is important, don’t send it immediately. Sleep on it, reread it the next day, edit — then hit “Send.”➡️.
Break your email into short paragraphs — make it easy to read.
Bold key ideas.
Check for grammar and spelling mistakes.
If the message is important, don’t send it immediately. Sleep on it, reread it the next day, edit — then hit “Send.”➡️.
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Leonid Bugaev
is an expert in business communications, a corporate trainer, speaker, and conference moderator. He is the author of the books “Mobile Marketing”, “Mobile Networking” and "People Like Me: 99 Rules for Building Connections That Actually Matter."
Follow Leonid on Telegram, Facebook, Instagram, and YouTube so you don’t miss new publications. Also take a look at his business training programs on networking, B2B sales and trendwatching, as well as his books and interviews.
Follow Leonid on Telegram, Facebook, Instagram, and YouTube so you don’t miss new publications. Also take a look at his business training programs on networking, B2B sales and trendwatching, as well as his books and interviews.
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