Networking is an important component of professional development, allowing people to build relationships that can lead to career advancement and skill development. Here are some strategies adapted for those who have difficulty with networking, especially networking at events.

Networking strategies for developing relationships

1. Define your networking goals

Clearly define what you want to accomplish through networking. Are you looking for mentorship, job opportunities, or industry insights? Having specific goals will help you focus your efforts and tailor your approach.

Example: If your goal is to find a mentor in sales, you can attend events related to this topic and prepare questions for potential mentors in advance.

2. Use online platforms

Use platforms such as LinkedIn to connect with professionals in your field. Make sure your profile is complete and actively participate in discussions in relevant groups.

Example: Join professional groups on LinkedIn and share your sales knowledge to bring attention to your profile.

3. Attend networking events

Attend industry conferences, seminars and local meetings. Prepare an elevator pitch that summarizes your skills and goals, and approach conversations with a genuine interest in others.

Example: At a sales conference, when introducing yourself, you might say, "Hi. I work in B2B sales and am looking for ways to improve my negotiation skills. What techniques do you use for successful deals?"

4. Focus on building relationships

Networking is about making meaningful connections, not just exchanging business cards. Invest time in getting to know your contacts and understanding their professional challenges.

Example: After meeting with an industry colleague, you can offer to help them solve a specific problem they are facing.

5. Give something of value before you receive

Approach networking with an attitude of offering value. Share your experiences or introduce contacts that could be useful to each other. This reciprocity fosters goodwill and strengthens the relationship.

Example: If you know someone looking for a job in your field, introduce them to an employer you know.

Improving your networking skills

If you struggle to make connections at networking events, consider the following strategies:

Practice active listening
Fully immerse yourself in conversations by asking open-ended questions that encourage dialog. This will help you remember details about the person you're networking with, making future contacts easier.

Use Memory Aides
To memorize names, try associating the person's name with a visual image or repeating their name during a conversation. You can also jot down notes about them after you meet them.

Example: If you met Anna at an event and learned about her passion for photography, record this note: "Anna is a great photographer on the subject of business portraits".

Set reminders for follow-up contacts
Use digital tools such as calendar reminders or task management apps to schedule follow-up contacts immediately after meeting someone. This ensures you won't forget to reach out later.

Prioritize networking in your busy schedule

With your busy workday filled with project coordination, it's important to set aside specific time for networking:

Schedule time for networking
Block out time on your calendar each week specifically for networking events - both online and offline. Treat it as an important part of your professional development.


Example: Set aside one hour every Friday to network with new contacts or participate in webinars.

Identify key contacts
Focus on people who align with your career ambitions and can contribute to your skills as a salesperson. This targeted approach will help maximize your networking efforts.

Example: If your goal is to become a sales manager at a large company, seek out connections with people from that company or similar industries.

Beginning your networking journey
To start improving your networking skills:

Start small
Attend local events or join small groups where you feel comfortable. This will take the pressure off and allow for more meaningful interactions.

Prepare for conversations
Research the participants ahead of time (if possible) and prepare questions to guide the discussion. This preparation will increase your confidence when meeting new people.

Regularly assess your network of contacts
Periodically assess the strength of your connections and identify areas where you can offer value or request assistance. This proactive approach keeps relationships dynamic.

By following these strategies and tips, you will be able to effectively build connections that support your career growth and develop your skills even in challenging environments.