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Corporate Networking, Communication, Career Growth, and Soft Skills.

How to Build a Strong Network: Entering Conversations with High-Flyers

How to Turn Corporate Meetings into Real Career Opportunities. How to Stop Being Invisible in Business Meetings and Start Building the Right Connections

What to Do If You Find It Difficult to Communicate with Important and Influential People

You know this pain:

Corporate conferences are like this: a coffee break, people in suits, a cup of coffee or a glass in hand, small talk about nothing. Everyone is smiling — and staying silent. You kind of want new connections, but inside it’s “why did I even come here?”. And it’s even worse when you have to approach someone who actually influences your project, your transition, or your next opportunity.


Here’s how not to get stuck in this swamp of formalities and not get lost among the “high-flyers”:

  1. Study the person in advance — and don’t hide it.

Do you understand what they care about, what they’re working on, what drives them? Great. Show it. That’s not flattery — it’s respect. It’s genuine interest. And where there’s interest, trust follows.

2. Ask, listen, don’t interrupt.

A simple question: what are you working on right now, and what do you enjoy about it? — can open a conversation where trust and value can emerge. Especially if the person is from a company you want to join. Just don’t push — simply listen.

3. Spot the people who are standing alone.

Instead of trying to break into a tight circle of regulars, approach someone standing by the coffee or someone who has just arrived. In those moments, people are more attentive. It’s easier to start a conversation there. And they often turn out to be the most interesting people to talk to.

4. Look for small groups.

Two or three people at a booth, a table, or in a lounge area — that’s the best place to start. There’s less posturing and more real conversation.

5. Invite those who are standing aside.

If you see someone hesitating and not sure where to go, just nod to them, as if to say “come join us.” It’s a very familiar feeling — standing with a drink and pretending to read something on your phone. Help someone else — and you’ll feel more confident yourself.

6. Practice your handshake.

Too soft — they’ll forget you. Too strong — you’ll scare them. Confident, firm, with a slight smile — and you’re in the game.

7. Speak with your eyes and body.

Once you’ve started a conversation — be present in it. Don’t scan the room for someone “more interesting.” End it honestly, say thank you, and leave on a clean note.

8. Don’t overdo it.

“Wow, that’s awesome!”, “Yeah, yeah, yeah!” — if you say it too often, you’ll come across as someone who just wants to fit in. Better to nod and say, “That’s interesting, tell me more.”

9. Know how to leave.

If the conversation isn’t flowing — don’t force it. Thank them and say, “It was nice talking, I’m going to mingle a bit more.” That’s normal. That’s a mature approach. And by the way, it’s a great opportunity to exchange contacts with those you were talking to.

10. Avoid heavy topics.

Networking is not the place for political debates or religious arguments — especially with people you don’t know. Save that for more trust-based conversations in a bar, not the lobby of a business center.

11. Talk about what genuinely excites you.

Want people to actually listen to you? Don’t give a scripted answer about where you work. Talk about what genuinely interests you. Business, running, books, swimming, your favorite coffee — anything, as long as you speak about it with energy.

12. Don’t lose touch.

If the conversation felt real — don’t let it fade. Connect on LinkedIn. Send a message. If you discussed career topics — share your resume. Just don’t wait a month. Do it within a day or two, while they still remember your energy.

Networking is not about “speaking beautifully”

It’s about “I’m genuinely interested in who you are.” Without showing off. Without trying to please. With attention and respect.


Yes, when you’re wearing the armor of a corporate role — it’s hard. But the moment you loosen it a bit, something shifts: you start finding your people.

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Leonid Bugaev
is an expert in business communications, a corporate trainer, speaker, and conference moderator. He is the author of the books “Mobile Marketing”, “Mobile Networking” and "People Like Me: 99 Rules for Building Connections That Actually Matter."

Follow Leonid on Telegram, Facebook, Instagram, and YouTube so you don’t miss new publications. Also take a look at his business training programs on networking, B2B sales and trendwatching, as well as his books and interviews.