What is networking and how connections impact career and business
A foundation article on how business relationships affect careers, clients, and project growth.
BOOK
People Like Me
99 practical rules for building relationships that create trust and long-term value.
Networking is not about collecting business cards or adding random names on LinkedIn. It is about building real, meaningful connections that open doors and create momentum.
In People Like Me, Leonid Bugaev shares 99 practical rules from years of conversations with founders, entrepreneurs, and professionals across industries.
The book helps you find the right people, start authentic conversations, and build relationships with purpose and confidence.
Resources and links
Who the book is for
People Like Me is for founders, executives, consultants, experts, and professionals who need stronger relationships without pushy self-promotion.
It is especially useful when you want to start conversations more easily, reconnect with people, ask for introductions, and turn chance meetings into long-term relationships.
What is inside
The book contains 99 short rules on noticing your people, asking better questions, offering value before asking, following up, and keeping a human tone in business communication.
It is a practical continuation of Leonid's business networking work: less theory, more situations where the next step matters.
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FAQ
What language is People Like Me published in?
People Like Me is published in English.
How is it different from Mobile Networking?
Mobile Networking is more closely connected with business contacts in a mobile and digital environment. People Like Me is built around short rules for human conversation, trust, introductions, and relationship maintenance.
Where can I buy the book?
The main purchase link on this page leads to Amazon. The page also links to Leonid Bugaev's author profile and Amazon Store.