Mobile Networking: How Business Connections Are Born
Leonid Bugaev’s book "Mobile Networking: How Business Connections Are Born" explores how to build and grow professional relationships using in‑person meetings, digital tools, and mobile technologies.
"Mobile Networking: How Business Connections Are Born"
Connections decide everything. Want to easily build valuable contacts and talk to successful people as an equal? You will find practical advice on creating mutually beneficial relationships in this book. One of the key skills in life and business is networking – the ability to connect people. Open, confident communication helps you build a strong network of useful contacts and turn it into real opportunities. Leonid Bugaev’s book "Mobile Networking: How Business Connections Are Born" shows how to use networking, face‑to‑face meetings, and digital tools to make your connections work for your business success.
ISBN: 978‑5‑496‑00229‑5
Publisher: Alpina Publisher, Moscow, 2012
Length: 192 pages
What experts say about the book
"Business relationships require building strong connections between people and deep understanding. Leonid Bugaev’s mobile networking, if used correctly, is a powerful tool for achieving success."
Keith Ferrazzi, author of the bestseller
"Never Eat Alone and Other Secrets to Success, One Relationship at a Time"
Creative director and co‑owner of the digital advertising agency Nordic Agency AB, Leonid Bugaev is not only a successful entrepreneur and coach, but also one of the first Russian experts in networking.
This book is not only about networking. It also pays a lot of attention to goal‑setting. The author explains how important it is to choose very specific goals and to listen first of all to yourself, not to others. This is closely related to a person’s social circle. You will be surprised how strongly we all depend on it and how much it shapes our lives. But the most pleasant (and important) thing is that it is we ourselves who create our own circle of contacts.
The part of "Mobile Networking" that impressed me the most is about how important it is to help others. And not just to help, but to do it proactively. The author shares his approach: he always looks for people’s problems and tries to be the first to offer help. For me, this attitude feels very right and very close.
Maxim Chernov, P&G
autograph session
Want to dive deeper into marketing tools? Check out the book "Mobile Marketing: How to Boost Your Business in the Mobile World" — it focuses on strategies and channels for marketing in the mobile environment.