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конференции, Networking, деловые связи
Why don’t people call me back after a conference — and what to do about it
What prevents contacts from coming alive after events — and how to turn business cards into real conversations
After the conference — silence
So you (or I) went to a conference, talked to a bunch of people. Handed out business cards, connected on Telegram, sent a message — maybe even a “hey, how are you…” or a couple of voice notes.
And then — silence.
And then — silence.
No one writes. No one invites you for coffee.
It feels like it was all for nothing.
In reality, it’s not that I’m awkward. Or you. We’re not the problem.
That’s just how the world of networking works.
In reality, it’s not that I’m awkward. Or you. We’re not the problem.
That’s just how the world of networking works.
Why does this happen?
After the conference, the other person has the same issue: they might have 27 other contacts. Or even just five business cards — which, for some, is already a lot. They simply don’t have the capacity to follow up with everyone.
I didn’t leave an emotional impression.
In the end, the person didn’t remember who I was or what we talked about.
There’s no reason to continue. It all ended with “uh… yeah… let’s catch up sometime” — which usually means it won’t continue unless someone nudges it forward.
And so… you hope they’ll take the initiative.
But they’re thinking the same thing.
The result — no one reaches out.
There’s no reason to continue. It all ended with “uh… yeah… let’s catch up sometime” — which usually means it won’t continue unless someone nudges it forward.
And so… you hope they’ll take the initiative.
But they’re thinking the same thing.
The result — no one reaches out.
What I do:
- I write first. Within 24 hours.
“Hi Dmitry! This is Leonid — it was a pleasure talking at [the event yesterday]. We discussed [X], and I found a useful resource in my notes that might be helpful. Let’s stay in touch!”
Important: don’t sell. Don’t write long messages. Just make a touchpoint — clear and relevant.
2. I plant “hooks” during the initial conversation.
For example:
“I can send you a short PDF after the event with some self-intro phrases — might be useful for you?”
Now I have a reason to follow up. And the person is expecting my message.
3. My favorite rule: 3 messages → 1 coffee
I set a goal: from each conference, get at least one real follow-up conversation.
Not 20 contacts — but ONE (real!) dialogue.
That’s far more valuable.
I’m not pushy — I’m systematic.
Most people just hope that “somehow it’ll work out.”
For people who are systematic, it does work out. Because things don’t just happen — you have to make them happen.
That’s basically how I approach it: putting together 1+1+1, step by step.
Most people just hope that “somehow it’ll work out.”
For people who are systematic, it does work out. Because things don’t just happen — you have to make them happen.
That’s basically how I approach it: putting together 1+1+1, step by step.
Leonid Bugaev
is an expert in business communications, a corporate trainer, speaker, and conference moderator. He is the author of the books “Mobile Marketing”, “Mobile Networking” and "People Like Me: 99 Rules for Building Connections That Actually Matter."
Follow Leonid on Telegram, Facebook, Instagram, and YouTube so you don’t miss new publications. Also take a look at his business training programs on networking, B2B sales and trendwatching, as well as his books and interviews.
Follow Leonid on Telegram, Facebook, Instagram, and YouTube so you don’t miss new publications. Also take a look at his business training programs on networking, B2B sales and trendwatching, as well as his books and interviews.
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