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Communication, networking, first introductions, hubs
Stop saying “you two should meet”: how to make introductions that actually work
Let’s leave empty handshakes and business cards in the past.
Here’s how to add context, agree on opt-in, and turn an introduction into a real, useful connection.
Here’s how to add context, agree on opt-in, and turn an introduction into a real, useful connection.
“You two should meet” is a dead format without context
You’ve probably heard this phrase: “You two should meet.” It sounds friendly—but it’s almost always empty. There’s no context, no understanding of why the introduction matters, and in the end both sides politely nod and walk away.
What a good intro sounds like: a real example instead of theory
Use the “context-rich intro” approach.
That means you:
— Briefly introduce each person
— Highlight points of overlap
— Give a clear reason why they should connect now
Example.
Philipp is an entrepreneur looking for new export partners. Alexander is a logistics specialist with a strong network of suppliers in Europe. I, Leonid, know them both and say:
“Philipp, Alexander, I’d like to introduce you. Philipp is expanding sales in Western Europe and already has corporate clients in Germany in a similar space. Alexander, you’re working with that market and can suggest reliable routes and partners. I think you’ll find common ground.”
Now it’s immediately clear who does what, what they have in common, and where the value is for each of them.
That means you:
— Briefly introduce each person
— Highlight points of overlap
— Give a clear reason why they should connect now
Example.
Philipp is an entrepreneur looking for new export partners. Alexander is a logistics specialist with a strong network of suppliers in Europe. I, Leonid, know them both and say:
“Philipp, Alexander, I’d like to introduce you. Philipp is expanding sales in Western Europe and already has corporate clients in Germany in a similar space. Alexander, you’re working with that market and can suggest reliable routes and partners. I think you’ll find common ground.”
Now it’s immediately clear who does what, what they have in common, and where the value is for each of them.
Opt-in introductions: ask first, then connect people
An “opt-in introduction” means asking for permission before connecting people.
For example:
“Alexander, would it be okay if I introduce you to Philipp? He’s looking for a reliable logistics partner to expand into Europe. I think you could exchange valuable contacts.”
This way, you respect the person’s time and boundaries—and give them a choice to engage or not.
For example:
“Alexander, would it be okay if I introduce you to Philipp? He’s looking for a reliable logistics partner to expand into Europe. I think you could exchange valuable contacts.”
This way, you respect the person’s time and boundaries—and give them a choice to engage or not.
Context makes the difference: from a handshake to the start of collaboration
Introduce less often—but better.
When you provide context, everything becomes easier: both sides understand the reason for the connection, and the introduction turns from a simple “nice to meet you” into the start of real interaction.
Introduce thoughtfully.
When you provide context, everything becomes easier: both sides understand the reason for the connection, and the introduction turns from a simple “nice to meet you” into the start of real interaction.
Introduce thoughtfully.
Leonid Bugaev
is an expert in business communications, a corporate trainer, speaker, and conference moderator. He is the author of the books “Mobile Marketing”, “Mobile Networking” and "People Like Me: 99 Rules for Building Connections That Actually Matter."
Follow Leonid on Telegram, Facebook, Instagram, and YouTube so you don’t miss new publications. Also take a look at his business training programs on networking, B2B sales and trendwatching, as well as his books and interviews.
Follow Leonid on Telegram, Facebook, Instagram, and YouTube so you don’t miss new publications. Also take a look at his business training programs on networking, B2B sales and trendwatching, as well as his books and interviews.
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