Networking, business relationships, sales
Networking ≠ sales.
Where’s the line?
How to start a conversation at a meeting or conference (even if you’re nervous)
“Hi! So… wanna buy a carpet?”
You message someone on LinkedIn. You connect, start chatting, even find common ground. And then—boom: “We have a great solution for your company.”
That’s it. Networking is over—sales have begun. A full-on sales funnel.
It’s normal to sell. But networking works differently. How exactly?
But it’s important to understand that networking works by different rules.
Sales are about conversion.
Networking is about trust.
Sales are a short cycle.
Networking has a long-term effect.
Sales are when you offer.
Networking is when you’re remembered.
Where’s the line between sales and networking?
— If you connect with someone just to close a deal — that’s not networking.
— If you stay in touch without expectations—and six months later they reach out to you—that’s it.
Why does it matter?
Because strong connections are an asset that works over time.
But if you turn everything into a pitch, you burn out quickly—and people get tired of it.
Networking isn’t about “closing a deal.” It’s about “staying in the field.” Being useful. Being remembered.
And selling… can come later—when people already trust you.
Follow Leonid on Telegram, Facebook, Instagram and YouTube and don't miss out on new publications. Also check out his business trainings on networking and trendwatching, as well as his books and interviews.