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Networking and soft skills

20 questions for business introductions that spark real conversations

How to move from the formal “What do you do?” to a real conversation in just a couple of minutes
Networking is an important component of professional growth, enabling people to build relationships that can lead to career advancement and skill development. Here are several strategies tailored for those who find networking challenging, especially when it comes to connecting with others at events.

Why old questions no longer work in business communication

The more original the question, the higher the chance of starting a real conversation rather than just exchanging routine phrases. New questions help you better understand the person, their values, and their interests.

20 questions that spark honest conversations, not small talk

Questions about personal experiences that quickly build connection

  • What discovery over the past year surprised you the most?
  • What small ritual makes your day better?
  • If you could live in any time — past or future — which would you choose?
  • Which skill would make your life noticeably easier?
  • Is there a place you return to in your mind when you need an energy boost?

Questions about memories and habits that reveal values

  • What object or item from your childhood is still dear to you?
  • What unexpected compliment have you received and remembered?
  • What habit have you picked up recently that you’re glad about?
  • If you were to write a book, what would it be about?
  • Is there a phrase that has become your motto or guiding principle?

Questions about work and inspiration that reveal what truly drives a person

  • What moment in your work or business taught you the most important lesson?
  • Do you have a favorite quote or phrase that helps you deal with challenges?
  • If you had to start everything from scratch tomorrow, where would you begin?
  • What unusual hobby would you like to try?
  • What emotion do you most often want to give to others?

Questions about the future and values to understand where a person is headed

  • What does “a quality life” mean to you right now?
  • Is there a habit or rule that helps you maintain balance?
  • What lesson from a mentor or colleague changed your approach to your work?
  • If you had an extra three hours in the day, what would you spend them on?
  • What upcoming event are you looking forward to and feel inspired by?

How to naturally weave these questions into a real conversation

You don’t need a special “stage” to ask these questions — it’s easiest to weave them into an ongoing conversation.

First, let the person finish their thought and acknowledge it, then gently add:
“By the way, you mentioned…, what discovery over the past year surprised you the most?” or
“It sounds like balance matters to you — what does a quality life mean to you?”

One or two such questions per conversation are enough to make it deeper, rather than turning it into an interrogation.
Leonid Bugaev
is an expert in business communications, a corporate trainer, speaker, and conference moderator. He is the author of the books “Mobile Marketing”, “Mobile Networking” and "People Like Me: 99 Rules for Building Connections That Actually Matter."

Follow Leonid on Telegram, Facebook, Instagram, and YouTube so you don’t miss new publications. Also take a look at his business training programs on networking, B2B sales and trendwatching, as well as his books and interviews.