How to explain your value in 30 seconds
April 12, 2026
A practical formula that makes your value clear and helps people easily recommend you to others
A practical formula that makes your value clear and helps people easily recommend you further
What real value do I bring to people?
Surprisingly, most managers and specialists can’t clearly say how they are useful. They tell the company’s story, list services, show off credentials, say “we,” “our department” — but the other person still doesn’t understand what exactly you solve.
And yet 30 seconds is usually all you have: in a chat, at a meeting, at a conference, or on a first call.
How to use the Help Formula
I talk about… HELP.
If you put it into a formula, here is a working formula that always helps:
“I help [whom] do [what] so that they can [what result].”
Specifics are the main requirement.
To make it clear how this sounds in real life, here are a few examples:
What should I do?
Where do I start if I want to learn how to ask for help PROPERLY?
Example 1. Sales consultant: focus on revenue, not on the department
Not: “I work on developing sales departments.”
But: “I help B2B companies shorten the sales cycle and increase revenue without expanding their headcount.”
Example 2. Product manager: results in money and timelines
Not: “I’m a product manager with experience in fintech.”
But: “I bring complex products to market in a way that they start generating profit within the first 6–9 months.”
Example 3. Marketer: phrasing through lead cost
Not: “We do social media promotion.”
But: “We bring companies customers from social media at a cost at least 20% lower than their current one.”
Example 4. HR / People Partner: value through engagement and turnover
Not: “I work with corporate culture.”
But: “I help companies reduce turnover and increase team engagement through simple management practices.”
Example 5. IT architect: architecture that can handle growth
Not: “I design systems.”
But: “I help companies build architectures so that their projects don’t crash when they scale.”
Find your own 30-second formula and ask your colleagues to check how they would retell it to others.
One important point:
Your explanation should be phrased so that a person can easily retell it to someone else.
When you describe what you do in concrete terms, you get back what networking is meant to bring — people start recommending you further.
Try to find your own 30‑second formula.
I help… [whom]?
