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NETWORKING, trends, TRENDWATCHING.
How to get clients from ChatGPT and other AI-powered search tools
How to find clients via AI search results: SEO for ChatGPT, Perplexity, and other models
Search isn’t broken — it’s just moved into the chat window.
Until recently, people would start looking for answers to almost any question with Google or Yandex. Today, more and more often they start with ChatGPT, Perplexity, and AI-powered search. In just about six months, familiar search habits have shifted, and with them the SEO funnels that inbound traffic had relied on for many years.
People don’t “google” anymore. They ask questions. And they get ready-made answers immediately, without clicking through ten links.
This changes everything—from content strategy to the very way brands find their customers.
People don’t “google” anymore. They ask questions. And they get ready-made answers immediately, without clicking through ten links.
This changes everything—from content strategy to the very way brands find their customers.
Recently I was shown a tool that clearly illustrates this new reality — ai-semantica.com.
It doesn’t measure search engine rankings, but rather the presence of a brand in AI model responses.
What to measure in the new reality: AI visibility and LLM CTR
New metrics have emerged: **AI visibility**—how often models mention you, and **LLM CTR**—how many people actually click links from AI-generated answers. Plus sentiment, familiar from reputation management, but now applied to AI search.
The most interesting part is the content recommendations: what really “hurts” your clients and what you should write about so that neural networks start quoting you.
It looks like we’re entering a new era of “white-hat SEO.” Only now we’re optimizing not pages for bots, but meanings—for models.
The most interesting part is the content recommendations: what really “hurts” your clients and what you should write about so that neural networks start quoting you.
It looks like we’re entering a new era of “white-hat SEO.” Only now we’re optimizing not pages for bots, but meanings—for models.
Why it’s important to be quoted by neural networks, not just by websites in Google
Leonid Bugaev
is an expert in business communications, a corporate trainer, speaker, and conference moderator. He is the author of the books “Mobile Marketing”, “Mobile Networking” and "People Like Me: 99 Rules for Building Connections That Actually Matter."
Follow Leonid on Telegram, Facebook, Instagram, and YouTube so you don’t miss new publications. Also take a look at his business training programs on networking, B2B sales and trendwatching, as well as his books and interviews.
Follow Leonid on Telegram, Facebook, Instagram, and YouTube so you don’t miss new publications. Also take a look at his business training programs on networking, B2B sales and trendwatching, as well as his books and interviews.
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