Until recently, people would start looking for answers to almost any question with Google or Yandex. Today, more and more often they start with ChatGPT, Perplexity, and AI-powered search. In just about six months, familiar search habits have shifted, and with them the SEO funnels that inbound traffic had relied on for many years.

People don’t “google” anymore. They ask questions. And they get ready-made answers immediately, without clicking through ten links.

This changes everything—from content strategy to the very way brands find their customers.

New metrics have emerged: **AI visibility**—how often models mention you, and **LLM CTR**—how many people actually click links from AI-generated answers. Plus sentiment, familiar from reputation management, but now applied to AI search.

The most interesting part is the content recommendations: what really “hurts” your clients and what you should write about so that neural networks start quoting you.

It looks like we’re entering a new era of “white-hat SEO.” Only now we’re optimizing not pages for bots, but meanings—for models.

Such are the times. Such are the trends.

And the tool — give it a try.